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AWS for Software Companies | Executive Forum
Jan
 
31
, 
2023
January
 
31
, 
2023
 | 
9:00AM
 - 
12:00PM 
EST
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Mackenzie Kosut

Global Startup Evangelist, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

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9:00AM - 10:00AM

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9:00AM - 10:00AM

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Unleashing the power of data to transform industries

AWS for Software Companies | Executive Forum

2020 Global series

Thursday
, 
February 
1 
2024
9:00AM
 - 
12:00PM 
EST
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About the event

Join us for a transformative day as AWS brings together pioneering executives who are harnessing the power of data to revolutionize their industry.


This event is tailored specifically for software executives to discover game-changing strategies to ignite their entrepreneurial fire, catalyze innovation, and propel businesses to soar.

The day will include a variety of session formats on the topics of generative AI and unleashing the power of data to transform your business. You will also have the opportunity to engage in valuable Q&A with AWS leaders and ask customer speakers about their journey with AWS solutions and roadmaps.


Following the day’s interactive session, the forum will conclude with a networking reception, providing a lively setting to dive deeper into the topics discussed.


Register today to secure your seat at this exclusive event.

 

Who should attend

This event is designed for senior product and engineering leaders from software companies. Target attendees include C-suite executives, vice presidents, and line of business leaders, such as:


• Chief Product Officers
• Vice Presidents of Engineering
• Chief Marketing Officers
• Chief Data Officers
• Chief AI Officers
• Heads of AI and Innovation

• Procurement Officers

Speakers

Full Name, Job title, Company


Full Name, Job title, Company


Full Name, Job title, Company

What you will learn

Have more to say? Use this space for your extra content. 

 

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

  • Discover the latest emerging technology trends and industry-specific innovations on the horizon across manufacturing, industrial, health, and finance
  • Deep dive into technical excellence with ISV Solution Architects, mastering architecture patterns, modern data frameworks, and performance optimization strategies
  • Learn from real-world transformation stories and success metrics shared by industry peers who have scaled their businesses through AWS partnerships
  • Experience cutting-edge solutions in our Partner Showcase lounge and preview joint AWS-ISV innovation roadmaps that are shaping the future of enterprise technology

Agenda

Feature topics

Compute

Database migration

Storage

Networking

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Agenda

9:45AM

Check In Opens


10:25AM - 10:30AM

Welcome Remarks


10:30AM - 11:00AM

Keynote: Unlock the power of Generative AI & data to transform industries

Discover how AWS generative AI and data portfolio is fundamentally reimagining enterprise capabilities, from revolutionizing customer experiences to accelerating operational efficiency at unprecedented scale. Join industry pioneers to explore how generative AI is transforming traditional workflows into intelligent, adaptive systems that drive sustainable competitive advantage in the AI first economy.

11:00AM - 11:30AM

Accelerating FinTech Innovation: Building the Future of Financial Services on AWS

Learn how leading ISVs are leveraging AWS's enterprise-grade security framework and 143 compliance certifications to transform banking, insurance, and payments solutions. Discover how our purpose-built databases and analytics services are enabling 130,000+ partners to reduce development time by 99% while implementing AI-driven innovations in fraud detection and personalization. This session will showcase practical frameworks for modernizing core banking systems while maintaining regulatory compliance at scale.

11:30AM - 12:00 noon

Innovation at Scale: Inside Amazon's Culture of Building the Future

Amazon's culture of innovation combines customer obsession and long-term thinking with practical mechanisms that enable teams to consistently pioneer breakthrough solutions across diverse industries. Through proven approaches like "Working Backwards," "Day 1" thinking, and empowered small teams, Amazon has created a repeatable system for turning bold ideas into transformative customer experiences.

12:00pm - 12:15pm

Data Foundations for AI-Driven Product Development


12:15pM - 1:00PM

Networking Lunch and Demo Showcase


1:00PM - 1:15PM

Breaking barriers and myths to achieve fastest GenAI goals with Intel.

AWS and Intel have a 18+ year relationship dedicated to developing, building, and supporting cloud services that are designed to manage cost and complexity, accelerate business outcomes, and scale to meet current and future computing requirements. Learn how you can unlock the performance potential of your inference journey to reach your data goals faster by the power of Intel/AWS’s joint technology. Get the details on how you can sign up with Intel/AWS and our partners on your software and data journey to the cloud.  Presented by our sponsor, Intel.

1:15PM - 1:45PM

Amazon Nova: Amazon’s latest foundation models

Learn about Amazon Nova capabilities and how it is solving customer problems in Generative AI.

1:45PM - 2:15PM

Supercharge your software with the Amazon Q index: The future of AI-enhanced applications

 Explore how industry leaders are transforming their software offerings using the Amazon Q Business index. This session showcases how enterprise software companies can rapidly deploy sophisticated AI capabilities—from conversational search to automated workflows—without the traditional barriers of in-house AI development. This session features Asana, one of Silicon Valley's fastest-growing work management platforms, discussing practical strategies for fast-tracking AI integration while maintaining enterprise-grade security, leveraging pre-built foundation models to reduce development costs and time-to-market, and implementing customizable AI solutions that respect data privacy requirements. Learn how Asana is revolutionizing work management through strategic implementation of the Q index, and gain actionable insights for your own AI transformation journey.

2:15PM - 2:45pm

Panel Discussion: Reimagining advertising and MarTech with Amazon Bedrock

Join industry pioneers as they explore how data transformation is reshaping the future of advertising and marketing technology. Learn how leading organizations are leveraging advanced analytics, AI, and first-party data strategies to drive personalization at scale while navigating evolving privacy landscapes.

Join industry pioneers as they explore how data transformation is reshaping the future of advertising and marketing technology. Learn how leading organizations are leveraging advanced analytics, AI, and first-party data strategies to drive personalization at scale while navigating evolving privacy landscapes.

2:45pm - 3:00pm

Break


3:00PM - 3:15PM

Enabling AI Products on AWS Marketplace: Solving for Velocity, Flexibility, and Monetization

As AI-native companies race to bring innovative products to market, navigating the complexity of cloud marketplaces can become a bottleneck. In this session, we’ll explore the real-world challenges AI companies face when selling on AWS Marketplace—from the friction of managing and updating AMI listings at the pace of continuous model iteration, to the nuances of implementing metered consumption billing that aligns with modern AI pricing models.  Whether you’re a product, data, or engineering leader, this session will equip you with a practical roadmap to make AWS Marketplace a growth driver—not a blocker—for your AI business. Presented by our sponsor, Suger.

3:15PM - 3:30pm

Closing Thoughts:  Power of Partnerships


3:30PM - 5:00PM

Breakout Sessions

Track 1: Architecting Next-Gen Search Solutions - from Vector Embeddings to Enterprise-scale RAG

Track 2: Amazon Q Index - Generative AI Capabilities for Software Providers

Track 3: Accelerating Value Creation with Agentic AI

5:00pm - 6:00pm

Networking Reception and Demo Showcase


Speakers

Ellen Cowan

Innovation and Transformation Programs Leader, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.


Speaker Image

Jason Warren

Head of Business Applications ISV Partnerships, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Carol Potts

Director, US ISV Sales Segment, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Arym Diamond 

Head of North America Data & AI Sales, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Victoria Chin

Chief of Staff, Product, Asana 

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

David Cristini

ISV Sales Director, North America, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Travis Price 

Global Leader of Data Strategy Technical Specialists, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Rohit Mittal

Product Lead, Multimodal Gen AI, Amazon Web Services

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Akanksha Bilani 

Global AWS Business Development and Go to Market Director, Intel

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Ash Pembroke

Chief Technology Officer, Caylent

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Danny Tomsett 

Chief Executive Officer, UneeQ

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Roman Gun

Vice President, Product, Zeta Global

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

Speaker Image

Jon Yoo

Co-Founder and CEO, Suger

Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.

 

Prior to joining AWS, Mackenzie was the Head of Technical Operations at Betterment, the world’s largest independent robo-advisor based in NYC which manages over $8B in assets. Mackenzie was a founding engineer and Head of Technical Operations at Oscar Health, an insurance startup also based in NYC, helping to grow the company to over 400+ employees.

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Location

January
 
31
, 
2023
 | 
9:00AM
 - 
12:00PM
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January
 
31
, 
2023
 | 
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 - 
12:00PM
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